MorganMyers – The Food & Flavor Trends Report, 2026

This report explores emerging food and flavor trends expected to shape the food scene in 2026 and beyond.

It examines how flavors evolve from initial buzz to becoming pantry staples. The report includes extensive original research involving nationwide consumer surveys on flavor discovery, trial drivers, and long-term adoption. It analyzes consumer search trends, menu development, and retail sales to understand flavor trends. Key findings include insights into how different generational cohorts influence flavor trends, the psychological and cultural role of flavor in food preference and purchase behavior, and a "playbook" for flavor adoption. The report identifies the top 10 flavors of 2026 and discusses the shift from trend to staple.