Nourish Food Marketing – Trend Report, 2025

The main theme of the report is the analysis of trends in the food and beverage sector for 2025.

Key findings include growing consumer expectations from food and beverages, the influence of social media (especially TikTok) on trend formation, a decline in innovation levels in the food and beverage industry over the past two decades, and potential opportunities for innovation and shifts in the balance of power between consumer goods manufacturers and supermarkets with their own brands.