Statista Consumer Trends, 2023

The Consumer Trends 2023 report provides valuable insights into the latest food trends that will shape the market in the coming years. Sustainability is a major driver of new food trends, with environmentally friendly options and innovative agri-tech leading the way. Health and wellness are also important factors, with consumers increasingly interested in self-care and wellness. Digitalization is empowering producers, consumers, and retailers through technology and online solutions. Convenience is a top priority for many consumers, who want their food to be easy and fast. Experience is also important, with consumers looking for more from everyday food and beverage products. The report also highlights the importance of regulatory measures in pushing farmers to become more sustainable, and the health and wellness food market is expected to grow significantly in the coming years. The convenience shopper is not a lazy consumer, but rather someone who wants to know more about where their food comes from, how it is produced, and which nutrients it contains. This preference for honest, sustainable, and healthy food does come with a price tag, as food inflation puts pressure on the healthy lifestyle. Overall, the report provides concrete examples of products and technologies that respond to these trends, supported by industry expert forecasts and statistical evidence. It also exposes the intriguing business side of food, where big companies employ various strategies to deal with successful food startups. The report is a valuable resource for anyone interested in the latest food trends and how they will shape the market in the coming years.