The Fertilizer Institute – Industry Trends, 2023

In 2020, The Fertilizer Institute (TFI) used research on industry trends to develop its Strategic Plan. In order to stay focused on the needs of the fertilizer industry, TFI conducted a survey in 2023 to identify key challenges, opportunities, and industry sentiment. The results of the survey help guide TFI's initiatives and identify areas where programming can be improved to enhance member value and better serve the industry. TFI contracted with a third party to conduct interviews with professionals from a diverse range of backgrounds within the fertilizer industry. This comprehensive approach allowed TFI to gain insights from various perspectives and get a complete picture of how the industry views its challenges and opportunities.