ZUKUNFTSINSTITUT Food Trend Map 2023

Over the past ten years, food trends have become the basic tool for many actors in the food industry: in executive offices as well as in departments of product development and innovation, in international corporations, SMEs and start-ups, in the gastronomy and for committed farmers. And of course in marketing departments and agencies providing advice on PR and advertising campaigns. This indicates that food industries are increasingly in search of suitable roadmaps for the future, navigation guidance or at least maps for orientation to find an appropriate path in an increasingly complex environment.