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BCG – AI Unlocked: Value Creation with AI (Including Generative AI), Dec

Summary

The main theme of the report is to unlock the potential of artificial intelligence (AI) for value creation in business, including real-life examples.

Key findings include three strategic approaches to maximize AI value: DEPLOY, RESHAPE, INVENT. The importance of integrating AI into transformational processes to enhance efficiency and create new business models is emphasized. AI leaders focus on transforming functions and rapidly adapting generative AI. Successful companies view AI transformation as a transformation of people, not just technology.

Region: Global 
Published: May 2025 
Author(s): BCG 
Language: English 
Tech drivers: AI 
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