Boston Consulting Group – Unlocking the Value of GenAI in Automotive, Oct 2025
Summary
The main theme of the document is the impact and value of generative artificial intelligence (GenAI) in the automotive industry, particularly in the context of sales.
Key findings include that GenAI can significantly increase EBIT (earnings before interest and taxes) in the automotive sector. Implementing GenAI in marketing and sales can lead to an EBIT increase of 2-3 percentage points. GenAI transforms customer interactions, making them simpler and more efficient. Automakers, dealers, and platforms must act on three strategic directions to fully unlock the potential of GenAI.
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