Global Cloud – AI Meets the Games Industry

The main theme of the report is the exploration of the impact of generative artificial intelligence (gen AI) on the video game industry.

Key findings include: Generative AI is already widely used in game development, simplifying routine tasks and enhancing creative processes. AI contributes to the creation of new roles and responsibilities in the industry, with 90% of developers already using it in their work. 89% of developers note that AI integration is changing player expectations, with 37% observing that players are seeking more realistic experiences. There are concerns about data ownership and player data privacy, faced by 63% and 35% of developers, respectively.