Google Cloud – The ROI of AI 2025

The main topic of the report concerns the implementation and use of agent AI to achieve business value.

Key findings include the transition from predictive AI to generative and then to agent AI, which can independently perform tasks and make decisions under human control. Companies that have quickly adopted agent AI are already seeing real returns on investment, improving customer experience and increasing productivity in various departments. The report provides strategies of successful early adopters of agent AI to achieve tangible business results. Support at the leadership level contributes to the success of AI implementation. Generative AI continues to deliver returns despite existing implementation challenges.