HubSpot – AI in GTM Report, 2024

In a world where startups are constantly looking for innovative ways to grow, artificial intelligence (AI) has emerged as a powerful tool that can drive success in go-to-market (GTM) strategies. Startups are increasingly embracing AI, machine learning (ML), and large language models (LLMs) to scale faster and create personalized experiences, leading to what some are calling an "AI gold rush." A recent survey of over 1,000 early stage startup founders revealed that 86% of respondents have seen a positive impact on their GTM strategy from using AI. The report also found that startups with the most funding and highest growth rates were more likely to have a dedicated AI team and credit their success to AI technology. With AI, founders can achieve more with less resources, enabling them to operate leaner and more efficiently. The report aims to inspire startups to leverage AI in their GTM strategies in order to drive sustainable growth.