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IMD – Winning with AI: The Business Leader’s Guide to AI from Strategy to Execution

Summary

Generative AI (GenAI) represents a strategic inflection point, but most leaders are not ready to implement it.

The adoption of GenAI varies by function and can significantly boost productivity. Using GenAI for sustainable development is emphasized. The experience of organizations that have successfully implemented AI highlights the importance of determining AI maturity across industries. The main challenge of AI is to enhance human capabilities, not just platforms. Applying IMD's Value–Data–People model to real scenarios is discussed. Risk management and cybersecurity are key aspects of successful AI implementation.

Region: Global 
Published: September 2025 
Author(s): IMD 
Language: English 
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