KPMG – AI Quarterly Pulse Survey: Q2 2025, Jun 2025

The main theme of the report concerns the use and strategic planning of artificial intelligence (AI) in business.

Key findings include the primary areas where organizations are directing budgets for generative AI: cybersecurity and data protection (67%), risk management and compliance (52%), and operations (48%). 82% of leaders believe that the competitive landscape of their industry will change in the next 24 months. AI implementation is yielding results: productivity (98%), profitability (97%), and improved work quality (94%). Profitability and established responsibility and governance policies are important for demonstrating ROI to investors (55% of leaders). Only 8% believe they have significant AI expertise at the board level, although 45% of companies discuss AI at every board meeting.