PWC – Gen AI Who draws the ethical line

For the past 75 years, scientific research has been dedicated to developing machine-based systems that can make decisions and predictions autonomously. The concept of Artificial Intelligence (AI) has evolved from basic rule-based systems to sophisticated machine learning algorithms, with the latest focus being on Generative Artificial Intelligence (GenAI). In recent years, there have been significant advancements in GenAI technology, such as Progressive GANs for high-resolution image production, BERT for language processing, and GPT models for text generation. GenAI is now transforming content creation and problem-solving in various industries. As we move into the 2020s, there is a widespread adoption of GenAI across different sectors. This has prompted the need for comprehensive ethical guidelines to address the societal impact of AI technology. In the years to come, we can expect to see AI seamlessly integrated into daily life, with autonomous systems enhancing efficiency and sustainability. It is crucial for us to consider the ethical implications of these advancements as AI technology continues to evolve.