SAS – GenAI Global Research Report, 2024

The report by the SAS – GenAI Global Research Report, 2024 by Marinela Profi emphasizes the transformative potential of generative AI (GenAI) in enhancing human and business productivity. The report is based on a survey of 1,600 organizations worldwide, focusing on their current plans and challenges in deploying GenAI. It explores issues such as orchestration, governance, data privacy, hallucinations, and cost implications that organizations face while integrating GenAI into their operations. The report offers strategic insights and best practices to help organizations harness the full potential of GenAI. It discusses strategic investments, identifying use cases, identifying biases in data, facilitating measurable outcomes, and preparing for organizational change. The report also highlights the benefits organizations are experiencing after embracing generative AI, such as improved employee experience, cost savings, and higher customer retention rates. However, the report also acknowledges that many organizations encounter difficulties with GenAI implementation, including integrating the technology into existing systems and processes, prohibitive costs, and finding talent with the necessary skills to support GenAI strategy. To overcome these challenges, the report suggests focusing on increasing trust in data usage, unlocking value, orchestrating GenAI into existing systems, and finding skilled personnel to support GenAI initiatives.