The main topic of the report concerns the growth and impact of AI chatbots, such as ChatGPT, on consumers' everyday lives.
Key findings include explosive growth in the number of users and time spent with chatbots like ChatGPT and Gemini, the threat to traditional search engines such as Google, Microsoft Edge, and Firefox from AI chatbots, and ChatGPT's rapid achievement of 500 million monthly active users in less than two years after launch. The nature of user queries is changing, with a decrease in the share of technical queries. The main sites users visit after interacting with ChatGPT are YouTube, Wikipedia, and the National Library of Medicine. There is growing interest in various topics such as economics, finance, entertainment, and education in user queries.