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Strategy& – Generative AI to Augment Behavioral Research—Evidence from the Middle East

Summary

The main theme of the document is the use of generative artificial intelligence to enhance behavioral research.

The document provides evidence and examples from the Middle East region, demonstrating how AI can be applied to improve understanding and address strategic challenges in behavioral economics and policy.

Region: Middle East 
Published: March 2025 
Author(s): PwC 
Language: English 
Tech drivers: AI 
Geopolitical drivers: Workforce availability 
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