Binance Research – Where Are Our Airdrops Going, Mar 2025

The main topic of the report is the analysis of the current state and future distribution of tokens through airdrops in the cryptocurrency industry.

Key findings include: Airdrops have become a popular method of token distribution but have their challenges. There are two types of airdrops: retroactive and engaging. Improvements are needed in the airdrop process, including increased transparency, community involvement, and enhanced monitoring. The implementation of new technologies, such as on-chain monitoring and proof-of-humanity tools, can reduce unwanted activities associated with airdrops.