Attest – 2026 UK Consumer Trends Report

The report focuses on the state of consumer trust in the UK in 2026 and how this trust deficit is reshaping consumer behavior, brand relationships, and attitudes toward sectors such as food and drink, financial services, and subscription industries.

Key findings include a 'trust recession' where consumers demand fairness, transparency, and integrity from brands and institutions. The report is based on a nationally representative survey of 2,000 working-age UK consumers conducted in late 2025, highlighting shifts in consumer optimism and ongoing erosion of public trust affecting spending and attitudes toward technology, sustainability, and social values.