BACARDI - Cocktail Trends Report 2023

The BACARDI Cocktail Trends Report 2023 examines how consumers' attitudes and behavior towards cocktails are changing in the current climate of uncertainty and change. The report notes that throughout 2022, consumers have gained more control over their lives and have become experts in understanding their needs and desires. They have a better understanding of their rhythms and what they want in the world they live in. As a result, the future is seen as open to possibilities and change. The report aims to provide insights into the current cocktail trends and how they are influenced by these changes in consumer behavior.