Bain – Consumer Products Report 2025

The report by Bain "Consumer Products Report 2025" explores the challenges and opportunities in the global consumer products industry. Entering 2025, the consumer products industry faces ongoing challenges with weak consumer confidence and a reliance on price increases for growth. Retail sales value increased by 7.5% year-over-year to $7.5 trillion in 2024, largely driven by price rather than volume growth. Developed markets saw a slowdown, with sales growth dropping to 4.5%. Emerging markets, however, continued as a growth engine with an 11% increase in retail sales value. The report highlights the need for consumer products companies to reclaim relevance by focusing on value and differentiation amid persistent inflationary pressures.