BCG & Altagamma – True Luxury Global Consumer Insights, 2024

The BCG & Altagamma report offers insights from a quantitative survey of 12,000 respondents in top luxury markets, with 7% spending over 100,000€ per year. Local luxury experts and industry partners were involved, along with 15 VICs interviewed in focus groups across Europe, USA, and China. Additionally, 1,000 respondents participated in a deep-dive on Beyond Money spenders across 7 luxury markets, with a minimum spend of 50,000€ and an average of 350,000€ per year. This year, the focus is on the top of the luxury pyramid, introducing three new spending thresholds: True Luxury >2,000€, Top Money 50,000-300,000€, Uber Money >1,000,000€, and Elite Money 300,000-1,000,000€. Other thresholds include Aspirational, Absolute, and Beyond Money clusters.