Braze – 2026 Predictions

The main theme of the report is consumer trends shaping the marketing landscape in 2026.

Key insights include Worthwise, where consumers are rethinking value and what they are willing to exchange for it, requiring brands to move away from transactional thinking. Spontainment involves creating unexpected moments of joy. Absurddities use extravagant approaches to capture attention. Buy:Because aims to reduce consumer anxiety when making purchases.