CANVAS8 – Best of Insights, 2023

In the year 2023, people faced existential feelings due to the rapid advancement of AI and its impact on their perception of the future. The climate crisis and inflation also added to the stress and uncertainty. However, people proved to be resilient and adaptable, finding ways to navigate through these challenges. They turned to cultural and environmental elements that provided a sense of surrealism and absurdity. Canvas8, a platform that tracks behavioral insights and cultural shifts, analyzes audience behaviors and generates unique insights on a daily basis. Each month, they select ten standout examples of behavioral change from their library of insights. As the year 2023 comes to an end, Canvas8's editors have delved into their library to identify the behaviors and key moments that defined the year. The editorial director and insights editor, India Doyle and J'Nae Phillips, respectively, have carefully curated a selection of behavioral trends that demonstrate the shifting nature and mainstreaming of themes beyond specific sectors, generations, or markets. They have chosen content examples that delve deeper into each theme and highlight the escalation or repetition of these behaviors. The result is Keeping100, Canvas8's comprehensive end-of-year insight review, which provides a glimpse into the defining behavioral trends of 2023.