Capgemini – What Matters to Today’s Consumer

The report by Capgemini "What Matters to Today’s Consumer" explores the evolving landscape of consumer preferences and behaviors driven by technological innovation and sustainability concerns. The report identifies key trends such as the rise of generative AI in shopping experiences, with a significant portion of consumers using AI for product recommendations. Sustainability is increasingly influencing purchasing decisions, with many consumers willing to pay a premium for sustainable products. Social commerce is reshaping retail, particularly among Gen Z, through platforms like Instagram and TikTok. The report also highlights the growing demand for quick commerce, with consumers prioritizing rapid delivery options. Despite improvements in the economic environment, consumers continue to seek discounts and switch brands for better value and experiences.