Contagious – Most Contagious Report, 2023

The report by the Contagious – Most Contagious Report, 2023 highlights various events and trends that have shaped the year. It mentions the shift in fortunes for Bud Light, which was previously the most popular beer in America but experienced a decline after an incident involving Kid Rock and a semiautomatic rifle. It also notes the advancements in generative AI, which has improved significantly in the past year. The advice from Nvidia founder and CEO, Jensen Huang, about the importance of embracing AI is highlighted. The intro also discusses alarming news about climate change, with July being declared the hottest month in the past 120,000 years. UN secretary general Antonio Guterres emphasizes the urgency of addressing global warming. However, the year also sees positive events, such as Taylor Swift's successful Eras tour, which generated significant consumer spending. The Barbie movie is also mentioned as a success, bringing in a substantial revenue for Mattel. The overall message of the introduction is to acknowledge the challenges and uncertainties of the upcoming year, but to approach it with creativity, humanity, and joy. The successes of women-led initiatives are highlighted as examples to aspire to. The intro is written by Alex Jenkins, the managing partner of the report.