DataReportal & Meltwater – Global Digital Report, 2024

The DataReportal & Meltwater – Global Digital Report, 2024 predicts significant milestones in the digital world. The number of global social media users has surpassed 5 billion with an annual growth rate of over 5%. However, overall digital growth has slowed due to most internet users already being connected, except for around 2.7 billion people in Sub-Saharan Africa. The report notes that the time spent online has increased, reversing the previous year's decline, while TV viewing times continue to decline. TikTok's reach and average time per user have seen significant gains, and Instagram has overtaken WhatsApp as the most popular social platform. Facebook's growth also persists despite negative headlines. The report also delves into the growth of platforms like LinkedIn, Snapchat, Weibo, Kuaishou, and Discord. In conclusion, the report highlights the ongoing growth of social media users, the increase in online time, and the evolving dynamics of social media platforms.