Edelman – Perspectives on 2026

This report explores emerging cultural and social tipping points expected by 2026.

It identifies four major reactions challenging long-held settled truths and highlights a shift from hyper-connected digital identities to quieter, more private lives. The report notes a 10% decline in social media use across developed markets since 2022 and growing popularity of real-world connections through activities like running clubs, offline gaming communities, and gardening. It aims to help communicators better understand these trends to shape reputation and trust.