Edelman Trust – Trust Barometer, 2026

The report focuses on global trust levels, particularly in the context of increasing insularity and polarization.

The report highlights a trend of "Trust Amid Insularity," where there is a reluctance to trust those who are different. It discusses themes such as polarization, grievance, and insularity, emphasizing divisions and resentment towards perceived systemic rigging. Trust levels are growing in developing countries while stagnating in developed ones. The Trust Index shows varying levels of trust across different countries, with China, UAE, and India showing high trust levels, while countries like Germany, South Korea, and Japan exhibit lower trust levels.