Euromonitor – Top Global Consumer Trends, 2025

The "Top Global Consumer Trends 2025" report by Euromonitor identifies five key trends shaping consumer behavior worldwide. These trends include: Healthspan Plans, where consumers aim to live healthier for longer, with 52% believing they will be healthier in the next five years; Wiser Wallets, indicating a strategic and intentional approach to spending, as only 18% reported making impulse purchases in 2024; Eco Logical, reflecting a preference for sustainable options backed by tangible benefits, with 5 million online SKUs featuring sustainability claims across 11 FMCG industries in 25 countries as of Q2 2024; Filtered Focus, highlighting consumers' desire to reduce information overload, with 42% making purchases via livestreaming for easier understanding of product features; and AI Ambivalent, showing a cautious yet open attitude towards AI, with 43% considering generative AI a trustworthy information source.