Ipsos – What The Future Parenting

The report by Ipsos – What The Future Parenting discusses potential future trends in parenting in relation to technology and screens, as well as the current challenges parents face. It highlights the tension caused by screen time with children, with parents prioritizing the monitoring and limitation of screen time. The study also reveals concerns about children spending too much time on screens and not enough time developing real social skills. Additionally, it touches on the financial challenges of raising children, the impact of technology on parenting roles, and the complex landscape of modern parenthood. The study also points out the contradictory perceptions parents have about their children, such as their eating habits. Overall, it emphasizes the evolving nature of parenting, the need for solutions to address the challenges parents face, and the importance of preparing for the future as today's parents will eventually be tomorrow's grandparents.