KPMG – UK Consumer Pulse, Dec 2024

The main theme of the report is the analysis of consumer spending in the UK in the fourth quarter of 2024. Key findings include an increase in discretionary spending in categories such as online markets, electronics and technology, travel and leisure. 57% of consumers feel financially secure, with half describing their financial situation as 'confident' or 'comfortable'. Consumers increased spending in the fourth quarter through credit but also focused on savings and smart purchases. In 2025, the main factors influencing purchases will be price, quality, and convenience. It is expected that in 2025 consumers will spend more due to wage increases, bonuses, and improved prices in loyalty programs. Many plan major purchases in 2025, such as vacations, home improvements, and furniture.