Mintel – Global Consumer Predictions, 2026

This report explores consumer trends and predictions for 2026 and beyond.

It focuses on how consumers will behave and what marketers should anticipate in a changing world shaped by AI, economic uncertainty, and geopolitical tension. Key insights include consumers pushing back against algorithmic influence, redefining life stages due to increased longevity, and retreating into self-contained bubbles that create opportunities for brands to rekindle human connections.