MINTEL – Global Consumer Trends, 2025

The report by MINTEL "Global Consumer Trends 2025" explores key trends that will shape consumer behavior and market strategies in the coming years. MINTEL's 2025 Global Consumer Trends report identifies three major trends: 'The Home: Under Construction', 'The Community: Linked Lives', and 'The Globe: Tradition in Transition'. These trends reflect the layered interactions between consumers and brands, driven by seven Mintel Trend Drivers: Wellbeing, Surroundings, Technology, Rights, Identity, Value, and Experiences. As technology and nature evolve at rapid speeds, consumers and brands will navigate between control and chaos. Understanding these dynamics provides insights into consumer mindsets and offers opportunities for innovation and growth.