Netflix – What We Watched Engagement Report

Netflix has announced that they will be publishing a comprehensive report called "What We Watched: A Netflix Engagement Report" twice a year, providing insights into what people are watching on the platform. The report will cover a six-month period and include information such as hours viewed for each title, the premiere date of Netflix TV series and films, and whether a title is available globally. The report will cover over 18,000 titles, representing 99% of all viewing on Netflix, and will include data on nearly 100 billion hours viewed. Over 60% of the titles released between January and June 2023 appeared on the weekly Top 10 lists. The report will highlight trends such as the popularity of returning favorites like Ginny & Georgia and Outer Banks, the success of new series like The Night Agent and Fake Profile, the audience size for films across different genres, the demand for non-English stories, and the staying power of titles on Netflix. Netflix emphasizes that success is not solely determined by hours viewed, but also by whether a movie or TV show resonated with its audience and the size of that audience relative to the title's economics. They suggest using the weekly Top 10 and Most Popular lists to compare between titles, as these take into account run times and premiere dates. Netflix sees this report as a big step forward for both their company and the industry as a whole. They believe that it will provide creators and the industry with deeper insights into Netflix audiences and what resonates with them.