New Consumers 2022 Trends

New Consumers 2022 Trends aims to highlight significant changes in the consumer landscape and identify the key trends that will matter most in the coming years. The report is based on three surveys of over 3,000 US consumers, with a focus on how consumers are evolving and which COVID-era behaviours are likely to continue. The surveys were conducted most recently in late 2021 and powered by Toluna, who provide real-time consumer insights at the speed of the on-demand economy. After a year of shock to the system in 2020, 2021 was a year of acclimation.  The report aims to provide insight into the changes that consumers have made and which behaviours may remain in the long term.