Newzoo – Global Games Market Report, 2025

The main topic of the report is the analysis of the global games market, including trends and forecasts.

Key findings include moderate audience growth: the global player base will reach 3.6 billion in 2025 (+4.4% year-on-year). The growth of paying users (+4.9%) outpaces revenue growth, leading to a slight decrease in average spending per paying user. The report highlights five main themes for deeper exploration, such as the modernization of release windows and the impact of post-launch content on engagement.