Next generation trends 2022 Eco-consumption

This article focuses on the growing trend of eco-consumption, with more than half of shoppers prioritizing a more environmentally conscious lifestyle. The COVID-19 pandemic has further increased concerns about sustainability, with four in 10 consumers more concerned than before. Consumers also believe that retailers have a responsibility to support their communities and the environment, with 93 per cent of global consumers expecting the brands they use to do so. The article explores the innovations and trends in eco-consumption that will shape the future of retail in 2022.