NFD - Cannabis Trends In 2023

The NFD report "Cannabis Trends In 2023" discusses the challenges faced by the cannabis industry, such as strict regulations and limited federal involvement. In order to succeed, it is important to stay informed about the latest trends in cannabis products, the industry, and consumer preferences. The report highlights that the legacy of prohibition has influenced consumer behavior, leading to a preference for high potency products due to the limited availability of cannabis in the illicit market. However, with the legalization of cannabis, consumers are now exploring new options and favoring manufactured products like vapes and edibles. The popularity of edibles has increased, with a significant percentage of consumers showing a preference for them compared to the previous year. Pre-rolls remain a stable choice for consumers, but preferences for products traditiona]] associated with the illicit market, such as blunts, have decreased. This shift can be attributed to increased access to regulated markets, where consumers have more options to choose from. There has also been a slight decrease in the demand for higher potency products, as consumers are increasingly seeking lower dose options. Overall, the cannabis industry is evolving, with a shift towards manufactured products and a growing demand for lower potency alternatives.