NielsenIQ - 2023 Consumer Outlook

NielsenIQ's 2023 Consumer Outlook report highlights that consumers are currently skeptical and uncertain about the future due to volatility in prices and weather events, which has led to a year of safeguarding and action-planning around socio-economic challenges. Consumers feel financially pressured compared to a year ago, but many are resilient and prioritizing spending on categories they believe will help them in the long term, despite high inflation and low wages. The report also notes that vulnerable consumers are making cautious, financially-focused decisions for survival in 2023.