NielsenIQ – GenX Global Report, 2025

The X Factor: How Generation X is quietly driving trillions in consumer spending.

The report focuses on analyzing consumer behavior and spending trends of Generation X (Gen X) at a global level. Key findings include growth forecasts in key areas and highlight differences in Gen X behavior depending on region and country. Gen X will lead global consumer spending until 2033, and companies should consider this generation in their strategies to maximize growth.