NielsenIQ – State of Global Beauty in 2026
Summary
The global beauty industry in 2026 is characterized by resilience and evolving consumer behaviors.
This report highlights key trends such as the balance between premiumization and affordability, the convergence of beauty and wellness, the influence of global and local dynamics, the rise of social commerce and virality, and the transformative role of AI and digital-first strategies. Ecommerce dominates beauty sales, making digital success critical for brands. NielsenIQ provides comprehensive data and analytics across multiple markets and retail channels to support business decisions.
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