Prudential – Generation Beta: Redefining Life, Longevity, and Retirement, Jan 2025

The main theme of the report is the exploration of Generation Beta, individuals born from January 1, 2025, to December 31, 2039, and their future shaped by technological innovations, changing societal norms, and economic shifts.

Key findings include: Technology will be a defining factor for this generation, with most believing it will enhance their lives. Traditional family structures are expected to evolve, with an increase in pets compared to children. The work environment will change, with Generation Beta expected to have more than three different career paths and work in jobs that have yet to be invented.