PWC - Global Consumer Insights

The latest Global Consumer Insights Pulse Survey by PwC conducted in December 2022 found that the demand and supply shocks brought about by COVID-19 continue to impact consumers' decision-making, habits, and attitudes. E-commerce grew rapidly during the pandemic, but the boom may be subsiding, and 43% of consumers plan to increase online shopping in the next six months. In 2022, new disruptive forces like geopolitical issues, an energy crisis, and concerns over declining growth or recession have been added to the mix. Despite taking defensive actions, consumers remain resilient, demanding, and eager to experiment. Companies must identify, isolate and mitigate the many frictions that stand between them and their customers to ensure optimal experiences. They must go beyond meeting consumers' evolving attitudes, actions, and aspirations and invest to meet them where they will be in the future, given that the metaverse is becoming more popular.