Sensor Tower – Southeast Asian Mobile Gaming Market Insights, 2024

Sensor Tower's "Southeast Asian Mobile Gaming Market Insights, 2024" report provides a comprehensive analysis of the region's mobile gaming landscape, highlighting key trends and market dynamics. In the first half of 2024, mobile game downloads in Southeast Asia rebounded, growing by 3.4% period-over-period to 4.2 billion, with 91% coming from Google Play. Indonesia led this surge, contributing 41% of total downloads and experiencing over 15% growth. However, in-app purchase (IAP) revenue slightly declined by 3.0% to $1.16 billion, with 57% from Google Play. Simulation games recorded an 11% increase in downloads, while sports games saw a 39% revenue surge, driven by titles like eFootball™ 2024 and EA SPORTS FC™ Mobile Soccer. Garena Free Fire maintained its top position in downloads, especially in Indonesia, while Mobile Legends: Bang Bang led in revenue, with a 6% increase. The report underscores the dynamic nature of Southeast Asia's mobile gaming market, influenced by genre popularity and regional user engagement.