SensorTower – South Korean State of Mobile Games, 2024

The report by SensorTower "South Korean State of Mobile Games 2024" provides an in-depth analysis of the mobile gaming landscape in South Korea, focusing on the App Store and Google Play ecosystems. In 2024, the South Korean mobile gaming market saw significant growth, with a 17% increase in downloads and a 3% rise in in-app purchase (IAP) revenue in Q3. Total downloads reached 350 million for the first three quarters, with Google Play accounting for 70%. IAP revenue amounted to $3.7 billion, with RPGs dominating the market, contributing 52% of the total revenue. Strategy games experienced a 69% revenue growth, driven by popular titles like Last War: Survival and Lucky Defense. The report includes a case study on Lucky Defense, highlighting key success factors in the competitive market.