Sparks & Honey - Business Bets 2022

Sparks & Honey has released a report on "Business Bets 2022" which explores cultural shifts that are likely to shape opportunities in the coming year. Despite ongoing challenges, the report suggests that there will be a strong desire to get back to business in all aspects of life and work. The report identifies the most energetic areas of change based on their taxonomy of over 160 Elements of Culture and their cultural intelligence platform Q™. The report synthesizes these shifts into Business Bets which cover areas such as technology, health, sustainability, and evolving human behaviours. The report aims to provide insights into the changing landscape for businesses in the upcoming year and how they can position themselves to take advantage of emerging trends.