Statista – Consumer Trends 2026: Decoding AI Consumers

The report focuses on consumer trends related to artificial intelligence (AI) in 2026, specifically decoding different consumer AI typologies and their attitudes toward AI.

It identifies four distinct consumer AI typologies—AI Enthusiast, AI Skeptic, AI Avoider, and AI-Assisted Shopper—each with unique attitudes influencing buying behavior and brand relationships. The study is based on a survey of over 12,000 internet users across the US, UK, and Germany conducted in mid-2025, highlighting the importance for brands to understand these segments to build trust and create targeted strategies.