The New Consumer – Consumer Trends, 2026
The report explores how and why people spend their time and money, focusing on profound changes in the consumer landscape looking toward 2026 and beyond.
It includes new data on the creator economy, GLP-1 users, and longevity health and wellness. Key findings highlight that despite the chaos of 2025, American consumers continued spending robustly, with many trading up. Holiday e-commerce spending in the US set new records in 2025, with significant growth in Black Friday, Cyber Monday, and Cyber Week sales. AI's impact on holiday shopping is growing, evidenced by a 760% year-over-year increase in traffic from AI assistants to US retail sites during Nov 1-Dec 1, 2025. Consumer life satisfaction scores in the US have remained relatively steady around 6.8 out of 10 as of November 2025.
