World Data Lab – The World Consumer Outlook, 2025

The World Consumer Outlook, 2025 explores the spending trends of different generations such as Baby Boomers, Gen-X, Millennials, Gen-Z, and the Silent Time Generation. The key takeaways include a predicted 5.5% growth in consumer class spending in 2025, with 131 million people being added to the consumer class. Half of the growth will come from people becoming wealthier, a third from new consumers, and the remainder from inflation and exchange rates. Gen-Z is described as the biggest, richest, and most diverse generation, but Millennials and Gen-X will continue to be the largest spenders for the next two decades. The growth in consumer categories is varied due to factors such as income, demographics, and geography.