World Gold Council – 2025 Chinese Gold Jewellery Consumer Insights

The main theme of the report is the analysis of demand for gold jewellery in China, including both cyclical and structural factors affecting this demand.

Key findings include a decline in demand for gold jewellery in China in recent years in tonnage terms. Despite rising gold prices and slowing economic growth, consumers continue to increase their budgets for purchasing gold jewellery. The study identified key trends and opportunities in the Chinese gold jewellery market.